Page tree
Skip to end of metadata
Go to start of metadata

Before using AdBuilder, you must create an InDesign document that AdBuilder will use as a design template. Indesign documents must be:

  • Limited to a single-page.
  • Saved as either an .indd or .idml file type.
  • Saved using a version of InDesign which either matches your site's InDesign server, or an earlier version. See Checking Indesign Server version for instructions on how to find the version of InDesign your site is integrated with.

Adbuilder templates use text and image blocks that represent frames in an InDesign document; custom script labels are used to determine whether users can edit block content in AdBuilder.

Text frames

Text frames allow you to define your template's text content. The sizing and styling of this content will apply to any custom text your users input while customizing their templates in AdBuilder. As you build your documents in InDesign, make sure to reference the AdBuilder administrator guide so you can plan how your text frames will be used with the AdBuilder tool.

Creating a text frame

  1. Click the text button along the toolbar. 
  2. Drag your cursor across the template page according to your desired placement and sizing.
  3. To resize your frame, use the selection tool  button along the toolbar and select the desired frame. Drag the corners of your frame across the screen to adjust its size.
  4. Apply a script label to your new frame, or it will not appear while configuring your template with AdBuilder.

Only rectangular text frames are supported by AdBuilder at this time. Unassigned, circular or otherwise uniquely shaped frames will not appear while configuring content for the AdBuilder tool, even if they have a script label.

Styling text frames

Only standard fonts are compatible with AdBuilder by default; to learn more about expanding this default font list, please contact support or your account manager.

Any styles applied to text in your text frames will also apply to published templates after they have been put through AdBuilder. Style customizations may include:

  • Font type
  • Font size
  • Font color
  • Font weight and decoration such as regular, bold, italicsunderline, or strikethrough
  • Alignment, e.g. left, center, right, justified

Any text values your users apply to your finished template will be constrained by the size of your text frames, font size, or other style settings. Consider the character length your users might need before choosing your frame size and font styles.

How InDesign text frames are used in AdBuilder

There are a few different ways InDesign text frames can be used in an AdBuilder template. Here are some important guidelines to keep in mind when building your InDesign document:

  • if a text frame is given a script label in InDesign, any text content saved to the document will not be displayed in any context while using AdBuilder, including any template previews or downloads. Any text styling such as font weight, color, or alignment will still apply to custom content applied using AdBuilder.
  • Any text frames without a script label will not be editable in AdBuilder, but will be displayed in previews and downloads.
  • Admins can add default text while configuring the template for use with AdBuilder. This text is displayed when AdBuilder presents a preview to its users while they are customizing a template. If no default text is configured for a particular text frame, its script label content will be used instead.

Image frames

Image frames allow you to define your AdBuilder template's image content. The sizing of this content will apply to any NetX images your users input while customizing their templates in AdBuilder. As you build your documents in InDesign, make sure to reference the AdBuilder administrator guide so you can plan how your image frames will be used with the AdBuilder tool.

Creating an image frame

  1. Click the image button along the toolbar. 
  2. Drag your cursor across the template page according to your desired placement and sizing.
  3. To resize your frame, use the selection tool  button along the toolbar and select the desired frame. Drag the corners of your frame across the screen to adjust its size.
  4. Apply a script label to your new frame, or it will not appear while configuring your template with AdBuilder.

Only rectangular image frames are supported by AdBuilder at this time. Unassigned, circular or uniquely shaped frames will not appear while configuring content for the AdBuilder tool, even if they have a script label.

Fitting images to frames

The way images fit into image frames can be adjusted on a frame-by frame basis. Any fitting option applied to a frame will size any image added accordingly when customizing templates in AdBuilder. 

  1. Select an image frame.
  2. Right-click over the frame; choose Fitting.
  3. Select from the fitting options. Any image already in the frame will resize based on your selection.

How InDesign image frames are used in AdBuilder

There are a few different ways InDesign image frames can be used in an AdBuilder template. Here are some important guidelines to keep in mind when building your InDesign document:

  • AdBuilder presents a default preview to its users while they are customizing a template. For each frame, the preview will use the image with the lowest asset ID number in the configured NetX folder. If you would like to customize a frame's default image, re-upload all of the folder's assets, making sure that the desired default image is uploaded first. Keep in mind that the thumbnail for any non-image assets will still be used in a preview if it is the the asset with the lowest ID number in the named folder.
  • if an image frame is given a script label in InDesign, any image content saved to the document will not be displayed in any context while using AdBuilder, including any template previews or downloads.
  • Any image frames without a script label will not be editable in AdBuilder, but their image content will be shown in previews and downloads.

Script labels

At this time, grouped layers are not supported for use with AdBuilder and will not be read even if a script label is applied to the layer.

Your text and image frames must have script labels applied and saved or they will not appear while configuring or customizing the template. These script labels must be applied in InDesign.

  1. Use InDesign's Window dropdown at the top of your application.
  2. Highlight Utilities, then select Script labelsA new pane will appear.
  3. Select the frame you are adding a script label to. 
  4. Enter a script label value to the new script label pane.

On occasion, InDesign will not properly save applied script labels when the document is saved; before uploading your file and configuring your AdBuilder blocks in NetX, check that InDesign has actually saved your labels. This issue presents most often with text frames.

  • No labels